27. October 2016, 15:00 - 20:00

Have you ever been curious to peek behind the curtain of a shopping centre? Or even had the chance to  explore first-hand how modern marketing is carried out, what a marketing strategy in a shopping centre  looks like and how it can be implemented?

In cooperation with the PIM & CEMS Club Cologne, Unibail-Rodamco gives you the opportunity to get to know the company, to have an insight in the world of retail real estate and to experience to what extent marketing has a stake in the future of retail. Have we awoken your interest? If so, join our field trip to Köln Arcaden on October 27 th !

In our business, Marketing is core! First and foremost it is about knowing the catchment area, the customers and the competition. Positioning, the optimal merchandising mix and an accurate Marketing Action Plan defining the B2C vision of the asset are only some of the crucial milestones. All of our initiatives are directly visible to our visitors and have a strong impact on the overall success of our shopping centres.

During this trip, we want to focus on each and every challenging topic. What is the job of our Marketing Manager at Köln Arcaden? What really matters in order to market a shopping centre successful? What are typical marketing activities in Köln Kalk?

Our aim is to provide you with all the answers and teach you what really goes on behind the marketing doors. Afterwards we would like to switch location to the relaxed “Sünner Keller”, where we can chat with you about Unibail-Rodamco, our business, entry possibilities and of course answer any other question you might have – accompanied by some refreshing glasses of Kölsch.

We are looking forward to meeting you at Köln Arcaden on October 27 th at 3 pm. You can apply on pimandcems.de by uploading your CV including your latest grades.